Dynamic capabilities and user influencers in the process of sourcing and applying user generated content (R)
Material type:
TextLanguage: English Publication details: Mumbai IIT 2019Description: xviii,342 p. 30 cmSubject(s): Theses and Dissertations | Social media -- Marketing | Social marketing | Internet advertising | Internet marketing | Online social networks | Social mediaDissertation note: Thesis Ph.D. Indian Institute of Technology Bombay. Department of Shailesh J. Mehta School of Management 2019
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Theses and Dissertations
|
Central Library, IITB Pamphlet Section (Theses, Standards, Reports) | 043:658.5:681.327.8 Sha | Not for loan | 246177 |
Total holds: 0
Thesis Ph.D. Indian Institute of Technology Bombay. Department of Shailesh J. Mehta School of Management 2019
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