Dynamic capabilities and user influencers in the process of sourcing and applying user generated content (R)
Shah, Namita R.
Dynamic capabilities and user influencers in the process of sourcing and applying user generated content (R) - Mumbai IIT 2019 - xviii,342 p. 30 cm
Thesis
Theses and Dissertations
Social media--Marketing
Social marketing
Internet advertising
Internet marketing
Online social networks
Social media
043:658.5:681.327.8 / Sha
Dynamic capabilities and user influencers in the process of sourcing and applying user generated content (R) - Mumbai IIT 2019 - xviii,342 p. 30 cm
Thesis
Theses and Dissertations
Social media--Marketing
Social marketing
Internet advertising
Internet marketing
Online social networks
Social media
043:658.5:681.327.8 / Sha