Dynamic capabilities and user influencers in the process of sourcing and applying user generated content (R) (Record no. 276323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01072nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210727151332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191118b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IITB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 043:658.5:681.327.8 |
| Item number | Sha |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Namita R. |
| 9 (RLIN) | 12288 |
| 245 ## - TITLE STATEMENT | |
| Title | Dynamic capabilities and user influencers in the process of sourcing and applying user generated content (R) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | IIT |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,342 p. |
| Dimensions | 30 cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Ph.D. |
| Name of granting institution | Indian Institute of Technology Bombay. Department of Shailesh J. Mehta School of Management |
| Year degree granted | 2019 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses and Dissertations |
| 9 (RLIN) | 21 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Marketing |
| 9 (RLIN) | 12495 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social marketing |
| 9 (RLIN) | 12496 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising |
| 9 (RLIN) | 12497 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 2312 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online social networks |
| 9 (RLIN) | 8824 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 3351 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Shishir K. |
| Relator term | Supervisor |
| 9 (RLIN) | 12289 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Indian Institute of Technology Bombay. |
| Subordinate unit | Shailesh J. Mehta School of Management |
| 9 (RLIN) | 369 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Theses and Dissertations |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, IITB | Central Library, IITB | Pamphlet Section (Theses, Standards, Reports) | 18/11/2019 | 043:658.5:681.327.8 Sha | 246177 | 18/11/2019 | 18/11/2019 | Theses and Dissertations |