Dual construct of brand passion : antecedents and engagement outcomes (R)
Material type:
TextLanguage: English Publication details: Mumbai IIT 2019Description: xviii,166 p. 30 cmSubject(s): Theses and Dissertations | Branding(Marketing) | Brand Passion -- Psychology | Consumer brand engagement | Consumer behavior | Customer relations | Brand name products -- Management | Advertising -- Brand name productsDissertation note: Thesis Ph.D. Indian Institute of Technology Bombay. Shailesh J. Mehta School of Management 2019
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Theses and Dissertations
|
Central Library, IITB Pamphlet Section (Theses, Standards, Reports) | 043:658.82 Roh | Not for loan | B03B28 | 245003 |
Total holds: 0
Thesis Ph.D. Indian Institute of Technology Bombay. Shailesh J. Mehta School of Management 2019
There are no comments on this title.