MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01086nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210305015655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190514b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IITB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
043:658.82 |
| Item number |
Roh |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rohra, Diksha |
| 9 (RLIN) |
7495 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Dual construct of brand passion : antecedents and engagement outcomes (R) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mumbai |
| Name of publisher, distributor, etc. |
IIT |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii,166 p. |
| Dimensions |
30 cm |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis |
| Degree type |
Ph.D. |
| Name of granting institution |
Indian Institute of Technology Bombay. Shailesh J. Mehta School of Management |
| Year degree granted |
2019 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses and Dissertations |
| 9 (RLIN) |
21 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding(Marketing) |
| 9 (RLIN) |
7543 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Passion |
| General subdivision |
Psychology |
| 9 (RLIN) |
7544 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer brand engagement |
| 9 (RLIN) |
7545 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
8457 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| 9 (RLIN) |
8458 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
8448 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| 9 (RLIN) |
8449 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Dinesh |
| Relator term |
Supervisor |
| 9 (RLIN) |
7496 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
369 |
| Corporate name or jurisdiction name as entry element |
Indian Institute of Technology Bombay. |
| Subordinate unit |
Shailesh J. Mehta School of Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Theses and Dissertations |
