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Dual construct of brand passion : antecedents and engagement outcomes (R)

Rohra, Diksha

Dual construct of brand passion : antecedents and engagement outcomes (R) - Mumbai IIT 2019 - xviii,166 p. 30 cm

Thesis

Subjects--Topical Terms:
Theses and Dissertations
Branding(Marketing)
Brand Passion--Psychology
Consumer brand engagement
Consumer behavior
Customer relations
Brand name products--Management
Advertising--Brand name products

Universal Decimal Class. No.: 043:658.82 / Roh

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