Mass affluence : seven new rules of marketing to today's consumer
Language: English Series: Publication details: Boston ; Harvard Business School ; 2004Edition: Description: xvii,269 p; 23 cmISBN: 1-59139-196-2Subject(s): | Marketing | Marketing-United States , Affluent consumers-United States , Consumers-United States , Consumer behavior-United States , Product management-United States , Cosumer satisfaction-United Staes| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books
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Central Library, IITB | 658.8Nun | Available | G49B41 | 208859 |
Total holds: 0
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