Mass affluence : seven new rules of marketing to today's consumer (Record no. 134391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00752 a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 218877 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1-59139-196-2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8Nun |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nunes, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Mass affluence : seven new rules of marketing to today's consumer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Harvard Business School |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,269 p. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 23 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-United States , Affluent consumers-United States , Consumers-United States , Consumer behavior-United States , Product management-United States , Cosumer satisfaction-United Staes |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Brian |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, IITB | Central Library, IITB | 01/02/2018 | 1210.82 | 3 | 658.8Nun | 208859 | 26/02/2008 | 22/01/2008 | 29.95 | 01/02/2018 | Books |