Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
Mass affluence : seven new rules of marketing to today's consumer - - Boston Harvard Business School 2004 - xvii,269 p. 23 cm - .
1-59139-196-2
Marketing
Marketing-United States , Affluent consumers-United States , Consumers-United States , Consumer behavior-United States , Product management-United States , Cosumer satisfaction-United Staes
658.8Nun
Mass affluence : seven new rules of marketing to today's consumer - - Boston Harvard Business School 2004 - xvii,269 p. 23 cm - .
1-59139-196-2
Marketing
Marketing-United States , Affluent consumers-United States , Consumers-United States , Consumer behavior-United States , Product management-United States , Cosumer satisfaction-United Staes
658.8Nun