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Advertising and cigarette smoking : a psychological study

by Bergler, Reinhold | .

Series: Edition: Language: English Publication details: Bern ; Hans Huber Pub., ; 1981Availability: Items available for loan: 1 Call number: 659.1:613.84 Ber.

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On the detemination of advertising effectiveness : an empirical study of the German cigarette market

by Reuijl, Jan C | .

Series: Edition: Language: English Publication details: Boston ; Kluwer, ; 1982Availability: Items available for loan: 1 Call number: 659.13/.16 Reu.

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