On the detemination of advertising effectiveness : an empirical study of the German cigarette market
Language: English Series: Publication details: Boston ; Kluwer, ; 1982Edition: Description: 226 p; 21 cmISBN: 0-89838-125-82Subject(s): | Advertising-Cigarettes | Industrial concentration| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Central Library, IITB | 659.13/.16 Reu | Available | G50A09 | 119490 |
Total holds: 0
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