Crossing the chasm : marketing and selling disruptive products to mainstream customers

By: Moore, Geoffrey AContributor(s): Language: English Series: Collins Business EssentialsPublication details: New York ; Harper Collins ; 2002Edition: rev. edDescription: xvii,227 p; 20 cmISBN: 978-0-06-051712-0Subject(s): | Marketing | Selling-High technology , High technology-Marketing , Technological innovations-Marketing
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Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
658.8Moo Available G49B40 215915
Total holds: 0

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