Crossing the chasm : marketing and selling disruptive products to mainstream customers
Moore, Geoffrey A.
Crossing the chasm : marketing and selling disruptive products to mainstream customers - rev. ed. - New York Harper Collins 2002 - xvii,227 p. 20 cm - Collins Business Essentials .
978-0-06-051712-0
Marketing
Selling-High technology , High technology-Marketing , Technological innovations-Marketing
658.8Moo
Crossing the chasm : marketing and selling disruptive products to mainstream customers - rev. ed. - New York Harper Collins 2002 - xvii,227 p. 20 cm - Collins Business Essentials .
978-0-06-051712-0
Marketing
Selling-High technology , High technology-Marketing , Technological innovations-Marketing
658.8Moo