Kellogg on branding : the marketing faculty of The Kellogg School of Management

Contributor(s): | Tybout, Alice M | Tybout, Alice MLanguage: English Series: Publication details: Hoboken ; John Wiley ; 2005Edition: Description: xvii,334 p; 24 cmISBN: 0-471-69016-3Subject(s): | Marketing | Brand name products , Brand name products-Marketing , Brand name products-Management , Customer relations-Management
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
658.82Kel Available G50A05 208893
Total holds: 0

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