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Kellogg on branding : the marketing faculty of The Kellogg School of Management

Kellogg on branding : the marketing faculty of The Kellogg School of Management - - Hoboken John Wiley 2005 - xvii,334 p. 24 cm - .

ISBN: 0-471-69016-3

Subjects--Topical Terms:

Marketing
Brand name products , Brand name products-Marketing , Brand name products-Management , Customer relations-Management

Universal Decimal Class. No.: 658.82Kel

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