Skip to main content
Central Library, IIT, Bombay
Your cart is empty.
Cart
Lists
Public lists
New Arrivals : Display Books List from 23/09/2024-29/09/2024
Hindi Books list 2018-19
New Arrivals : Display of Standards List from 17/09/2024...
New Arrivals : Display Books List from 17/09/2024-22/09/2024
Choudhury
New Arrivals : Display Books List from 09/09/2024-16/09/2024
New Arrivals : Display Books List from 02/09/2024-08/09/2024
New Arrivals : Display Books List from 26/08/2024-01/09/2024
New Arrivals : Display of Standards List from 19/08/2024...
New Arrivals : Display Books List from 19/08/2024-25/08/2024
View all
Your lists
Log in to create your own lists
Log in to your account
Search history
Clear
Search
Library catalog
Title
Author
Subject
ISBN
ISSN
Series
Call number
Go
Advanced search
Library
Log in to your account
×
Login:
Password:
Use
Emp/Roll Number/LDAP USERID
and
Ldap Password
to login into the system
Home
Results of search for 'au:"McDonald, Malcolm"'
Refine your search
Availability
Limit to currently available items
Authors
Chernatony, Leslie d...
(1)
McDonald, Malcolm
(2)
Meldrum, Mike
(1)
Item types
Books
(2)
Topics
Brand name products
(1)
Marketing
(1)
Product management
(1)
Your search returned 2 results.
Sort
Sort by:
Relevance
Popularity (most to least)
Popularity (least to most)
Author (A-Z)
Author (Z-A)
Call number (0-9 to A-Z)
Call number (Z-A to 9-0)
Publication/Copyright date: Newest to oldest
Publication/Copyright date: Oldest to newest
Acquisition date: Newest to oldest
Acquisition date: Oldest to newest
Title (A-Z)
Title (Z-A)
Unhighlight
Highlight
Select all
Clear all
Select titles to:
Add to...
Cart
Choudhury
New Arrivals Display : Theses List from 01/03/2021 – 07/03/2021
Display List 07/12/2020 - 13/12/2020
New Arrivals : Display Books List from 13/12/2021-19/12/2021
New Arrivals : Display Books List from 18/10/2021-24/10/2021
New Arrivals : Display Books List from 20/09/2021-26/09/2021
New Arrivals : Display Books List from 01/02/2021 – 07/02/2021
Display List 21/12/2020 - 27/12/2020
Display List 14/12/2020 - 20/12/2020
[ New list ]
Place hold
Results
No cover image available
Creating powerful brands in consumer, service and industrial markets
by
Chernatony, Leslie de
|
McDonald, Malcolm
|
.
Series:
Edition:
2nd ed
Language:
English
Publication details:
;
Oxford : Butterworth-Heinemann, 1998
;
1998
Availability:
Items available for loan:
1
Call number:
658.82 Che
.
Place hold
Add to cart
(remove)
Pages
Powered by
Koha
