Creating powerful brands in consumer, service and industrial markets

By: Chernatony, Leslie deContributor(s): McDonald, Malcolm | Language: English Series: Publication details: ; Oxford : Butterworth-Heinemann, 1998 ; 1998Edition: 2nd edDescription: xiii,430 p; 23 cmISBN: 0-7506-2240-711Subject(s): | Brand name products | Product management
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
658.82 Che Available G50A05 188577
Total holds: 0

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