Brand failures : the truth about the 100 biggest branding mistakes of all times
Language: English Series: Publication details: New Delhi ; Kogan Page India ; 2006Edition: Description: xii,260 p; 21.5 cmISBN: 0-7494-4655-2Subject(s): | Management | Brand name products-Marketing , Brand loyalty , Brand choice| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books
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Central Library, IITB | 658.82Hai | Available | G50A05 | 216093 |
Total holds: 0
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