Brand failures : the truth about the 100 biggest branding mistakes of all times
Haig, Matt
Brand failures : the truth about the 100 biggest branding mistakes of all times - - New Delhi Kogan Page India 2006 - xii,260 p. 21.5 cm - .
0-7494-4655-2
Management
Brand name products-Marketing , Brand loyalty , Brand choice
658.82Hai
Brand failures : the truth about the 100 biggest branding mistakes of all times - - New Delhi Kogan Page India 2006 - xii,260 p. 21.5 cm - .
0-7494-4655-2
Management
Brand name products-Marketing , Brand loyalty , Brand choice
658.82Hai