Creative product development : a marketing approach to new product innovation and revitalisation

By: Andrews, BryanContributor(s): Language: English Series: WRC WRCBS 71 : 1961Publication details: London ; Longman, ; 1975Edition: Description: 281 p; 19 cmISBN: 0-582-45043-84Subject(s): | Product management | New products | Marketing
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
658.57 And Available G49B18 92650
Total holds: 0

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