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Creative product development : a marketing approach to new product innovation and revitalisation

Andrews, Bryan

Creative product development : a marketing approach to new product innovation and revitalisation - - London Longman, 1975 - 281 p. 19 cm - WRC WRCBS 71 : 1961 .

ISBN: 0-582-45043-84

Subjects--Topical Terms:

Product management
New products
Marketing

Universal Decimal Class. No.: 658.57 And

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