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Dual construct of brand passion : antecedents and engagement outcomes (R)

by Rohra, Diksha | Sharma, Dinesh [Supervisor] | Indian Institute of Technology Bombay. Shailesh J. Mehta School of Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai IIT 2019Dissertation note: Thesis Ph.D. Indian Institute of Technology Bombay. Shailesh J. Mehta School of Management 2019 Availability: Items available for reference: Not for loan (1) Call number: 043:658.82 Roh.
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How brands grow : what marketers don't know

by Sharp, Byron [Author].

Language: English Publication details: Oxford Oxford University Press 2010Availability: Items available for loan: 1 Call number: 658.83 Sha-1.
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How brands grow : including emerging markets, services and durables, new brands and luxury brands

by Sharp, Byron [Author] | Romaniuk, Jenni [Author].

Language: English Publication details: Oxford Oxford University Press 2016Availability: Items available for loan: 1 Call number: 658.827 Sha-2.
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