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Dynamic capabilities and user influencers in the process of sourcing and applying user generated content (R)

by Shah, Namita R | Jha, Shishir K [Supervisor] | Indian Institute of Technology Bombay. Shailesh J. Mehta School of Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai IIT 2019Dissertation note: Thesis Ph.D. Indian Institute of Technology Bombay. Department of Shailesh J. Mehta School of Management 2019 Availability: Items available for reference: Not for loan (1) Call number: 043:658.5:681.327.8 Sha.
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Sage handbook of social media marketing

by Hanlon, Annmarie [Editor] | Tuten, Tracy L [Editor].

Language: English Publication details: Thousand Oaks Sage Publications 2022Availability: Items available for loan: 1 Call number: 658.83:316.772.5 Sag.
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