Cases in advertising and communications management

By: Greyser, Stephen AContributor(s): Language: English Series: Publication details: ; Englewood Cliffs : Prentice Hall, 1992 ; 1992Edition: 3rd edDescription: xvii,681 p; 24 cmISBN: 0-13-116138-52Subject(s): | Advertising-United States-Management-Case studies | Advertising-United States-Communication systems-Case studies | Advertising-Case studies | Communication in marketing
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
659.1 Gre Available G50A08 186706
Total holds: 0

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