Cases in advertising and communications management

Greyser, Stephen A.

Cases in advertising and communications management - 3rd ed - Englewood Cliffs : Prentice Hall, 1992 1992 - xvii,681 p. 24 cm - .

0-13-116138-52



Advertising-United States-Management-Case studies
Advertising-United States-Communication systems-Case studies
Advertising-Case studies
Communication in marketing

659.1 Gre

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