Cases in advertising and communications management
Greyser, Stephen A.
Cases in advertising and communications management - 3rd ed - Englewood Cliffs : Prentice Hall, 1992 1992 - xvii,681 p. 24 cm - .
0-13-116138-52
Advertising-United States-Management-Case studies
Advertising-United States-Communication systems-Case studies
Advertising-Case studies
Communication in marketing
659.1 Gre
Cases in advertising and communications management - 3rd ed - Englewood Cliffs : Prentice Hall, 1992 1992 - xvii,681 p. 24 cm - .
0-13-116138-52
Advertising-United States-Management-Case studies
Advertising-United States-Communication systems-Case studies
Advertising-Case studies
Communication in marketing
659.1 Gre