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On the detemination of advertising effectiveness : an empirical study of the German cigarette market

Reuijl, Jan C.

On the detemination of advertising effectiveness : an empirical study of the German cigarette market - - Boston Kluwer, 1982 - 226 p. 21 cm - .

ISBN: 0-89838-125-82

Subjects--Topical Terms:

Advertising-Cigarettes
Industrial concentration

Universal Decimal Class. No.: 659.13/.16 Reu

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