Creating powerful brands in consumer, service and industrial markets
Chernatony, Leslie de
Creating powerful brands in consumer, service and industrial markets - 2nd ed - Oxford : Butterworth-Heinemann, 1998 1998 - xiii,430 p. 23 cm - .
0-7506-2240-711
Brand name products
Product management
658.82 Che
Creating powerful brands in consumer, service and industrial markets - 2nd ed - Oxford : Butterworth-Heinemann, 1998 1998 - xiii,430 p. 23 cm - .
0-7506-2240-711
Brand name products
Product management
658.82 Che