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Relationship marketing : bringing quality, customer service and marketing together

Christopher, Martin

Relationship marketing : bringing quality, customer service and marketing together - - Oxford : Butterworth-Heinemann, 1993 1993 - viii,204 p. 23.5 cm - .

ISBN: 0-7506-0978-824

Subjects--Topical Terms:

Customer service-Quality control

Universal Decimal Class. No.: 658.8 Chr

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