Advertising and promotion : an integrated marketing communication perspective
Belch, George E
Advertising and promotion : an integrated marketing communication perspective - 9th ed - India McGraw Hill Education 2013 - xxi,1016 p. 24 cm
978-1-25-902685-0
Management
Marketing--Management
Advertising
Sales promotion
Communication in marketing
658.83 / Bel
Advertising and promotion : an integrated marketing communication perspective - 9th ed - India McGraw Hill Education 2013 - xxi,1016 p. 24 cm
978-1-25-902685-0
Management
Marketing--Management
Advertising
Sales promotion
Communication in marketing
658.83 / Bel