Innovation as a social process : a study of cosmetics MSMEs and beauty parlors in Mumbai (R)
Baghel, Deepmala
Innovation as a social process : a study of cosmetics MSMEs and beauty parlors in Mumbai (R) - Mumbai IIT 2014 - xiv, 478 p. 30 cm
Thesis
Small business-Economic aspects
Technological innovations--Social aspects
Consumer behavior-cross-cultural studies
Consumers--Psychology
Marketing
043:338.96(547.1) / Bag
Innovation as a social process : a study of cosmetics MSMEs and beauty parlors in Mumbai (R) - Mumbai IIT 2014 - xiv, 478 p. 30 cm
Thesis
Small business-Economic aspects
Technological innovations--Social aspects
Consumer behavior-cross-cultural studies
Consumers--Psychology
Marketing
043:338.96(547.1) / Bag