Brand positioning : strategies for competitive advantage
Sengupta, Subroto
Brand positioning : strategies for competitive advantage - - New Delhi Tata Mcgraw-hill, 1990 - x,299 p. 24 cm - .
Management
Advertising-Brand name products , Marketing-Management
658.8Sen
Brand positioning : strategies for competitive advantage - - New Delhi Tata Mcgraw-hill, 1990 - x,299 p. 24 cm - .
Management
Advertising-Brand name products , Marketing-Management
658.8Sen