| 000 | 00626 a2200277 4500 | ||
|---|---|---|---|
| 001 | 77491 | ||
| 020 | _a0-7506-2244-X11 | ||
| 041 | _aeng | ||
| 080 | _a658.5 Wil | ||
| 245 | _aStrategic marketing management : planning, implementation and control | ||
| 250 | _a2nd ed | ||
| 260 | _a | ||
| 260 | _bOxford : Butterworth Heinemann, 1997 | ||
| 260 | _c1997 | ||
| 300 | _axx,827 p. | ||
| 300 | _c29 cm | ||
| 490 | _a | ||
| 100 | _aWilson, Richard M.S. | ||
| 700 | _aGilligan, Colin | ||
| 700 | _a | ||
| 650 | _a | ||
| 650 | _aMarketing-Decision making | ||
| 650 | _aMarketing-Management | ||
| 942 | _cBK | ||
| 942 | _2UDC | ||
| 999 |
_c94330 _d94330 |
||