000 00609 a2200277 4500
001 76787
020 _a0-07-115800-66
041 _aeng
080 _a658.86 Mel
245 _aInternational and global marketing : concepts and cases
250 _a2nd intl.
260 _a
260 _bBoston : Irwin/McGraw-Hill, 1998
260 _c1998
300 _axvi,439 p.
300 _c23 cm
490 _a
100 _aMeloan, Taylor W.
700 _aGraham, John L.
700 _a
650 _a
650 _aExport marketing
650 _aExport marketing-Case studies
942 _cBK
942 _2UDC
999 _c91030
_d91030