000 00551 a2200265 4500
001 6696
020 _a0-471-04956-57
041 _aeng
080 _a659.1 Fai
245 _aAdvertising : a behavioural approach for managers
250 _a
260 _aNew York
260 _bJohn Wiley,
260 _c1980
300 _axiii,783 p.
300 _c23 cm
490 _a
100 _aFaison, Edmund W.J.
700 _a
650 _a
650 _aAdvertising
650 _aAdvertising-Psychological aspects
942 _cBK
942 _2UDC
999 _c8257
_d8257