000 00576 a2200277 4500
001 74597
020 _a0-03-015217-822
041 _aeng
080 _a658.8 Hof
245 _aEssentials of services marketing
250 _a
260 _a
260 _bFort Worth : The Dryden Press, 1997
260 _c1997
300 _axxi,505 p.
300 _c23 cm
490 _a
100 _aHoffman, K.Douglas
700 _aBateson, John E.G.
700 _a
650 _a
650 _aMarketing
650 _aService industries-Marketing
942 _cBK
942 _2UDC
999 _c80955
_d80955