000 00588 a2200253 4500
001 72206
020 _a0-8442-3349-84
041 _aeng
080 _a658.8 Rom
245 _aIntegrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing and field sales
250 _a
260 _aLicolnwood
260 _bNTC Business Books
260 _c1996
300 _axiii, 223 p.
300 _c23 cm
490 _a
100 _aRoman, Ernan
700 _a
650 _a
650 _aDirect marketing
942 _cBK
942 _2UDC
999 _c70807
_d70807