000 00546 a2200253 4500
001 42988
020 _a2
041 _aeng
080 _a658.57 Caf (3)
245 _aDeveloping new products and repositioning mature brands; risk-reductioon system that produces investment alternatives.
250 _a
260 _a
260 _bWiley, New York.
260 _c1980
300 _ap.xii,253, 22.5cm.
300 _c
490 _a
100 _aCafarelli, E.J.\
700 _a
650 _a
650 _a
942 _cBK
942 _2UDC
999 _c39048
_d39048