| 000 | 00675nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240826112808.0 | ||
| 008 | 240725b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-534-3541-7 | ||
| 040 | _cIITB | ||
| 041 | _aeng | ||
| 080 |
_a658.8 _bWir |
||
| 100 |
_aWirtz, Jochen _eAuthors _958061 |
||
| 245 | _aEssentials of services marketing | ||
| 250 | _a3rd ed | ||
| 260 |
_aNoida _bPearson India Education Services _c2019 |
||
| 300 |
_a675 p. _c25 cm |
||
| 650 | 0 |
_91451 _aManagement |
|
| 650 | 0 |
_92730 _aMarketing _xManagement |
|
| 650 | 0 |
_910054 _aService industries _xMarketing |
|
| 700 |
_910398 _aLovelock, Christopher _eAuthor |
||
| 942 |
_2udc _cBK |
||
| 999 |
_c299192 _d299192 |
||