| 000 | 00828nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240826105918.0 | ||
| 008 | 240725b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-25-902685-0 | ||
| 040 | _cIITB | ||
| 041 | _aeng | ||
| 080 |
_a658.83 _bBel |
||
| 100 |
_aBelch, George E _eAuthor _958058 |
||
| 245 | _aAdvertising and promotion : an integrated marketing communication perspective | ||
| 250 | _a9th ed | ||
| 260 |
_aIndia _bMcGraw Hill Education _c2013 |
||
| 300 |
_axxi,1016 p. _c24 cm |
||
| 650 | 0 |
_91451 _aManagement |
|
| 650 | 0 |
_92730 _aMarketing _xManagement |
|
| 650 | 0 |
_99835 _aAdvertising |
|
| 650 | 0 |
_aSales promotion _958287 |
|
| 650 | 0 |
_918004 _aCommunication in marketing |
|
| 700 |
_aBelch, Michael A. _eAuthor _958059 |
||
| 700 |
_aPurani, Keyoor _eAuthor _958060 |
||
| 942 |
_2udc _cBK |
||
| 999 |
_c299191 _d299191 |
||