000 00633 a2200229 4500
003 OSt
005 20240408165507.0
008 240408b |||||||| |||| 00| 0 eng d
020 _a978-0-19-557356-5
040 _cIITB
041 _aeng
080 _a658.83
_bSha-1
100 _aSharp, Byron
_eAuthor
_955163
245 _aHow brands grow : what marketers don't know
260 _aOxford
_bOxford University Press
_c2010
300 _apt.1
_c24 cm
650 0 _aManagement
_91451
650 0 _aMarketing
_93387
650 0 _aBranding(Marketing)
_97543
650 0 _a Brand name products
_xManagement
_98448
942 _2udc
_cBK
999 _c298695
_d298695