| 000 | 01072nam a22002897a 4500 | ||
|---|---|---|---|
| 999 |
_c276323 _d276323 |
||
| 003 | OSt | ||
| 005 | 20210727151332.0 | ||
| 008 | 191118b xxu||||| |||| 00| 0 eng d | ||
| 040 | _cIITB | ||
| 041 | _aeng | ||
| 080 |
_a043:658.5:681.327.8 _bSha |
||
| 100 |
_aShah, Namita R. _912288 |
||
| 245 | _aDynamic capabilities and user influencers in the process of sourcing and applying user generated content (R) | ||
| 260 |
_aMumbai _bIIT _c2019 |
||
| 300 |
_axviii,342 p. _c30 cm |
||
| 502 |
_aThesis _bPh.D. _cIndian Institute of Technology Bombay. Department of Shailesh J. Mehta School of Management _d2019 |
||
| 650 | 0 |
_aTheses and Dissertations _921 |
|
| 650 | 0 |
_aSocial media _xMarketing _912495 |
|
| 650 | 0 |
_aSocial marketing _912496 |
|
| 650 | 0 |
_aInternet advertising _912497 |
|
| 650 | 0 |
_aInternet marketing _92312 |
|
| 650 | 0 |
_aOnline social networks _98824 |
|
| 650 | 0 |
_aSocial media _93351 |
|
| 700 |
_aJha, Shishir K. _eSupervisor _912289 |
||
| 710 |
_aIndian Institute of Technology Bombay. _bShailesh J. Mehta School of Management _9369 |
||
| 942 |
_2udc _cTD |
||