| 000 | 01086nam a22003017a 4500 | ||
|---|---|---|---|
| 999 |
_c275276 _d275276 |
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| 003 | OSt | ||
| 005 | 20210305015655.0 | ||
| 008 | 190514b xxu||||| |||| 00| 0 eng d | ||
| 040 | _cIITB | ||
| 041 | _aeng | ||
| 080 |
_a043:658.82 _bRoh |
||
| 100 |
_aRohra, Diksha _97495 |
||
| 245 | _aDual construct of brand passion : antecedents and engagement outcomes (R) | ||
| 260 |
_aMumbai _bIIT _c2019 |
||
| 300 |
_axviii,166 p. _c30 cm |
||
| 502 |
_aThesis _bPh.D. _cIndian Institute of Technology Bombay. Shailesh J. Mehta School of Management _d2019 |
||
| 650 | 0 |
_aTheses and Dissertations _921 |
|
| 650 | 0 |
_aBranding(Marketing) _97543 |
|
| 650 | 0 |
_aBrand Passion _xPsychology _97544 |
|
| 650 | 0 |
_aConsumer brand engagement _97545 |
|
| 650 | 0 |
_aConsumer behavior _98457 |
|
| 650 | 0 |
_aCustomer relations _98458 |
|
| 650 | 0 |
_a Brand name products _xManagement _98448 |
|
| 650 | 0 |
_aAdvertising _xBrand name products _98449 |
|
| 700 |
_aSharma, Dinesh _eSupervisor _97496 |
||
| 710 |
_9369 _aIndian Institute of Technology Bombay. _bShailesh J. Mehta School of Management |
||
| 942 |
_2udc _cTD |
||