| 000 | 00594 a2200265 4500 | ||
|---|---|---|---|
| 001 | 18046 | ||
| 020 | _a0-89838-125-82 | ||
| 041 | _aeng | ||
| 080 | _a659.13/.16 Reu | ||
| 245 | _aOn the detemination of advertising effectiveness : an empirical study of the German cigarette market | ||
| 250 | _a | ||
| 260 | _aBoston | ||
| 260 | _bKluwer, | ||
| 260 | _c1982 | ||
| 300 | _a226 p. | ||
| 300 | _c21 cm | ||
| 490 | _a | ||
| 100 | _aReuijl, Jan C. | ||
| 700 | _a | ||
| 650 | _a | ||
| 650 | _aAdvertising-Cigarettes | ||
| 650 | _aIndustrial concentration | ||
| 942 | _cBK | ||
| 942 | _2UDC | ||
| 999 |
_c20291 _d20291 |
||