000 00686 a2200277 4500
001 74208
020 _a978-0-8442-3202-7
041 _aeng
080 _a658.8(083)Hie
245 _aHow to write a successful marketing plan : a disciplined and comprehensive approach (R)
250 _a2nd ed.
260 _aLincolnwood
260 _bNTC Business Books
260 _c1997
300 _axxxiv,510p.
300 _c28 cm
490 _a
100 _aHiebing, Roman G.
700 _aCooper, Scott W.
700 _a
650 _a
650 _aManagement
650 _aMarketing-Management-Handbooks, manuals, Business planning-Handbooks, manuals
942 _cRB
942 _2UDC
999 _c166591
_d166591