| 000 | 00604 a2200265 4500 | ||
|---|---|---|---|
| 001 | 239301 | ||
| 020 | _a0-7494-4655-2 | ||
| 041 | _aeng | ||
| 080 | _a658.82Hai | ||
| 245 | _aBrand failures : the truth about the 100 biggest branding mistakes of all times | ||
| 250 | _a | ||
| 260 | _aNew Delhi | ||
| 260 | _bKogan Page India | ||
| 260 | _c2006 | ||
| 300 | _axii,260 p. | ||
| 300 | _c21.5 cm | ||
| 490 | _a | ||
| 100 | _aHaig, Matt | ||
| 700 | _a | ||
| 650 | _a | ||
| 650 | _aManagement | ||
| 650 | _aBrand name products-Marketing , Brand loyalty , Brand choice | ||
| 942 | _cBK | ||
| 942 | _2UDC | ||
| 999 |
_c142994 _d142994 |
||