000 00681 a2200265 4500
001 238385
020 _a978-0-06-051712-0
041 _aeng
080 _a658.8Moo
245 _aCrossing the chasm : marketing and selling disruptive products to mainstream customers
250 _arev. ed.
260 _aNew York
260 _bHarper Collins
260 _c2002
300 _axvii,227 p.
300 _c20 cm
490 _aCollins Business Essentials
100 _aMoore, Geoffrey A.
700 _a
650 _a
650 _aMarketing
650 _aSelling-High technology , High technology-Marketing , Technological innovations-Marketing
942 _cBK
942 _2UDC
999 _c142551
_d142551