000 00560 a2200265 4500
001 238331
020 _a81-7554-200-4
041 _aeng
080 _a658.82Ran
245 _aBranding : a practical guide to planning your strategy
250 _a2nd ed
260 _aNew Delhi
260 _bKogan Page India
260 _c2004
300 _avii,184 p.
300 _c23 cm
490 _a
100 _aRandall, Geoffrey
700 _a
650 _a
650 _aMarketing
650 _aBrand name products , Marketing
942 _cBK
942 _2UDC
999 _c142515
_d142515