| 000 | 00689 a2200277 4500 | ||
|---|---|---|---|
| 001 | 218937 | ||
| 020 | _a0-471-69016-3 | ||
| 041 | _aeng | ||
| 080 | _a658.82Kel | ||
| 245 | _aKellogg on branding : the marketing faculty of The Kellogg School of Management | ||
| 250 | _a | ||
| 260 | _aHoboken | ||
| 260 | _bJohn Wiley | ||
| 260 | _c2005 | ||
| 300 | _axvii,334 p. | ||
| 300 | _c24 cm | ||
| 490 | _a | ||
| 700 | _a | ||
| 700 | _aTybout, Alice M. | ||
| 700 | _aTybout, Alice M. | ||
| 650 | _a | ||
| 650 | _aMarketing | ||
| 650 | _aBrand name products , Brand name products-Marketing , Brand name products-Management , Customer relations-Management | ||
| 942 | _cBK | ||
| 942 | _2UDC | ||
| 999 |
_c134444 _d134444 |
||