000 00752 a2200277 4500
001 218877
020 _a1-59139-196-2
041 _aeng
080 _a658.8Nun
245 _aMass affluence : seven new rules of marketing to today's consumer
250 _a
260 _aBoston
260 _bHarvard Business School
260 _c2004
300 _axvii,269 p.
300 _c23 cm
490 _a
100 _aNunes, Paul
700 _aJohnson, Brian
700 _a
650 _a
650 _aMarketing
650 _aMarketing-United States , Affluent consumers-United States , Consumers-United States , Consumer behavior-United States , Product management-United States , Cosumer satisfaction-United Staes
942 _cBK
942 _2UDC
999 _c134391
_d134391