000 00618 a2200277 4500
001 10016
020 _a0-06-047006-211
041 _aeng
080 _a658.8 Wen
245 _aMarketing research : management, method and cases
250 _a2nd ed
260 _aNew York
260 _bHarper and Row,
260 _c1979
300 _axii,770 p.
300 _c23 cm
490 _a
100 _aWentz, Walter B.
700 _a
650 _a
650 _aMarketing research
650 _aMarketing research-Case studies
650 _aMarketing research-Statisticalmethods
942 _cBK
942 _2UDC
999 _c11855
_d11855